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Marketing

This module, you will review concepts related to how agencies are set up and wha

This module, you will review concepts related to how agencies are set up and what they do, how consumers make decisions, as well as what drives them towards making those said decisions. Each prompt for this module will explore various aspects of these concepts and help you identify, describe, compare, explain and discuss the importance of these concepts as they relate to IMC campaign development. This module will also help you as you begin planning for your research assignment and research project.
Question 1 – Ch. 3. Briefly summarize the different ways an agency can be set up (e.g. centralized, decentralized, and in-house), as well as the different services an agency may provide (e.g. full-service, account service, marketing service, agency organization, and structure). Paraphrase these concepts and cite your work. No direct quotes. Additionally, discuss how technology has influenced these practices in communication and agency work.
Question 2 – Ch. 4. Figure 4–1 presents a basic model of consumer decision-making. Describe the model, and explain what happens at each step of the process. As you explain each step, be sure to explain how cognitive dissonance may play a factor in the decision-making process. Additionally, why is this theory (i.e. cognitive dissonance) so important to marketers? How might schedules of reinforcement help customers manage their cognitive dissonance? Be sure to provide examples to illustrate your point.
Question 3 – Ch. 4. Explain Abraham Maslow’s Hierarchy of needs and Sigmund Freud’s psychoanalytical theory. Be sure to explain the differences between these two theories (Again, since we live in a visually stimulating world, feel free to make a chart to capitalize on these comparisons). Additionally, how might these two motivational theories influence how marketers conduct their market research? (Consider Figure 4-3 as you answer this question). Finally, what challenges do Christians face as they consider these two theories? Do these theories align or contradict with our Christian worldview? Be sure to use examples to illustrate your point.

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Marketing

For the brand extension marketing brand for a new product, I’ve decided to focus

For the brand extension marketing brand for a new product, I’ve decided to focus on a clothing company, specifically, on t-shirts/shirts that are custom for tall people. For example, a large t-shirt is a regular custom but a same size T-shirt but longer for tall people. The size for this shirt would be called LT. (Large/Tall) or XLT (Extra large/Tall). I would be adding this product to a company called Evolution Clothing.
Key Questions to Answer:
What is the brand name of your for-profit business/organization?
What is the new product, not currently in existence, that will generate revenue for which you will prepare a marketing plan and strategy during this class? Give the product a name and briefly describe it.
Look up “brand extension” in your Kotler text and describe whether your product is considered a line or a category extension.
How will you acquire information to prepare your marketing plan during this class? What research will you undertake? Be specific.
Will your new product be marketed domestically or globally? Why?
Describe the key customer market (i.e., who are you targeting?).
Once complete with identifying your new product for a new market along with addressing the outlined questions, continue by identifying and assessing marketing opportunities.
Identifying and Assessing Marketing Opportunities
2.0 SITUATION ANALYSIS
Write a 1-paragraph summary of the current situation. Write this section after completing the following sections of the Situation Analysis, but put it in this order.
[Keep the outline numbering and main headings in your plan, but delete all advice and content prompts and questions from the plan. Address all those elements, but omit the questions and direction prompts.]
2.1 Market Summary
(Write this section after completing 2.1.1, 2.1.2, 2.1.3, 2.1.4, and 2.2)
In a 1 – 2 paragraph summary, address:
What are your target customer groups? Why?
What are your projections for the growth of this market?
2.1.1 Market Demographics (refer to Chapter 8 of your Kotler text for helpful definitions/explanations).
Carefully define the demographic profile of your target market.
In a similar fashion, define the geographic target area you are choosing.
What are the behavior factors that will influence your decision-making?
Define the values and lifestyles (psychographics) of your target market.
2.1.2 Market Needs
What are the benefits that are important to your customer base?
What needs do they have and how do you know this?
2.1.3 Market Trends
Identify and explain at least three trends that will influence how your customers view your product. These should be trends going on in the industry or the environment; these are trends that your company/product can respond to in some way. Remember: Trends are long term; fads are short term.
2.1.4 Market Growth
Is the market growing, static, or diminishing? What are the growth trends?
What is the evidence? What research are you using to determine market growth?
How will you address the market if it is growing, static, or diminishing?
2.2 SWOT Analysis (refer to Chapter 2 of your Kotler text for a thorough explanation of a SWOT analysis)
2.2.1 Strengths: List and describe at least three positive internal aspects that add value.
2.2.2 Weaknesses: List and describe at least three negative internal aspects that place you at competitive disadvantage.
2.2.3 Opportunities: List and describe at least three opportunities external to your business that will lead to your success.
2.2.4 Threats: List and describe at least three threats external to your business that will threaten your success (Note: It is common to include unexpected acts of nature, government and regulatory concerns, and competition in this section of the SWOT).
2.3 Competition
Describe your competition.
Why will customers prefer your product?
How will you compete with your competition and win?
What is the marketing mix (price, place, promotion, product, you know them as “the 4 P’s of Marketing”) of at least one of your competitors?
2.4 Product Offering (refer to your Kotler text to make certain you understand these terms)
What are the current products/features/benefits you offer?
How will your new product fit in with existing products? Is there a good fit between them?
2.5 Keys to Success
List and describe at least three factors that will determine your success.
2.6 Critical Issues
How will you leverage your SWOT strengths and opportunities to your advantage?
How will you lessen the impact of your SWOT weaknesses and threats?
Where is your product in the product life cycle and why? Refer to your Kotler text for a definition of a product life cycle.

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Marketing

instructions how-tos and details on: 1. How you set up video ADs, Groups, Campai

instructions how-tos and details on:
1. How you set up video ADs, Groups, Campaigns
2. How you target a specific demographic
3. How toL Location Targeting
4. Bid Types & Recommendation & How YouTube ADs pricing works
5. How to: Keyword Research
6. How to Choose The Best Ad Format For Your Objective
7. How to Target The Right Audience At The Right Time In The Right Way
8. How to Drive Action With Relevant Links To Your Landing Page.
9. The types of YouTube ads and its pros& cons

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Marketing

hi there I wrote an assessment but I got very bad score so please could help m

hi there
I wrote an assessment but I got very bad score
so please could help me to fix my mistakes
the feedback :
Introduction and background
This is a good effort with space for improvement, Introduction presented is fair, you refer to the aims of this report. Sources used are relevant and appropriate.
Relevant arguments raised.
Please always cite your sources with consistency throughout. Some statements are unsupportive.
Literature review
This part is not addressed.
Literature review is very short in length and doesn’t meet the criteria of the brief. In this section students are expected to review 4-6 academic sources to write a literature review, This section presents no sources and elaboration very weak.
To perform well you need to conduct secondary academic research, define brand alliances, different types and come up with a discussion on relevant antecedents that will allow you to develop relevant arguments for solutions. .
Multiple regression
Elaboration is rather limited. Even though you refer to regression analysis, you do not specify the type of the analysis. You need to explain the type of the regression and also raise arguments. Analysis is incomplete and discussion is very limited. This answer doesn’t meet the brief’s requirements.
he appropriate technique. To perform well in this part you need to address the following steps in detail:
1. Outliers
2. R2 (Coefficient of Determination) 3. Adjusted R2
4. Assessing R2
5. Assessing Regression Coefficients (Unstandardized)
6. Comparing Regression Coefficients (Beta values)
7. Multicollinearity
8. Assumptions • Normality of errors • Homoscedasticity of errors • Independence of errors
Discussion
You have misunderstood the purpose of the discussion. You do not need to explain or discuss data in this case. The purpose of this section is to provide solution to the company. AVoid statistical language and focus on your recommendation.
Relevant limitations acknowledged.
General feedback:
Understanding and
data analysis
You demonstrate limited understanding of the topics covered but many parts requires improvement
Depth of knowledge
You present and interpet some available information and data but many parts
Structure,
communication and
presentation
This is a structured report. Arguments and content can be improved

Categories
Marketing

instructions how-tos and details on: 1. How you set up video ADs, Groups, Campai

instructions how-tos and details on:
1. How you set up video ADs, Groups, Campaigns
2. How you target a specific demographic
3. How toL Location Targeting
4. Bid Types & Recommendation & How YouTube ADs pricing works
5. How to: Keyword Research
6. How to Choose The Best Ad Format For Your Objective
7. How to Target The Right Audience At The Right Time In The Right Way
8. How to Drive Action With Relevant Links To Your Landing Page.
9. The types of YouTube ads and its pros& cons

Categories
Marketing

Please read carefully the instructions file to make sure the essay is on the rig

Please read carefully the instructions file to make sure the essay is on the right track.
Note: Chosen brand is Disney

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Marketing

For this Discussion Forum activity you will be discussing the foundation of Inte

For this Discussion Forum activity you will be discussing the foundation of Integrated Marketing Communications (IMC).
These elements consist of: Consumer interaction across multiple media formats, brand management, and the IMC planning process. This discussion should include the following three elements.
One: Examine the four ways consumers interact across multiple media formats. Which best describes you? Explain why.
Two: Brand image affects purchase decisions. What brands do you consider to hold a positive image? Why? Which brands should attempt to change brand images? Why?
Three: Pick a product you have recently purchased that you have considerable knowledge about. Conduct a target market analysis. Which market segment was the product designed to reach?

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Marketing

The Stratford Shakespeare Festival in Ontario, Canada is one of North America’sl

The Stratford Shakespeare Festival in Ontario, Canada is one of North America’slargest theater companies. It also boasts one of the most sophisticated marketing approaches when it comes to segmentation and targeting. Using information from the case and learnings from your textbook readings and the CI to Eye Podcast, complete a SWOT Analysis for the organization as it relates to marketing. Then, write a two-page response answering the following questions.
1. Is the festival’s main challenge about marketing? If not, what is the driving force behind Lisa Middleton’s problem?
2. The festival developed the value segmentation model to “get a sense of who
[they] should be spending [their] time and money on.” What are the tangible
and intangible benefits of this model?
3. What are the pros and cons of targeting only Americans, only Canadians, and
both audiences? Provide the pros and cons for all three audiences.
Hi, This needs to be a two page paper, and an additional SWOT analysis chart for the organization. I am not sure whether the SWOT chart counts as a chart, but if more is needed, please let me know. Thank you.

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Marketing

Create a 2-page newsletter for your healthcare organization that you will presen

Create a 2-page newsletter for your healthcare organization that you will present to the board of directors for approval that:
Outline marketing strategies and tactics to increase consumer satisfaction.
Provide clear supporting reasoning on suggested strategies and tactics.
Assess how customer satisfaction is increased.
Align customer satisfaction with marketing strategies and tactics.
Align a minimum of five strategies and tactics with specific departments (must include the top three departments selected for the organizational chart: ER, Radiology, Lab).
Provide five marketing strategies and tactics.
Include the top three departments selected for the organizational chart in the Unit 4 discussion.
Provide unique strategies and original tactics relevant to the healthcare organization.
Provide a thorough relationship with each specific department within the healthcare organization.
Examine how medical professionals will make an impact.
Evaluate trends that have an impact on marketing for medical professionals in the health care organization.
Align the trends with samples that include medical professionals in health care organizations.
Provide a solid rationale and logic on the trends and the relationship to samples demonstrating the impact on the organization’s marketing.
Add vivid, eye-catching colors and unique, relevant clipart for an appropriate appeal. Follow APA formatting guidelines (spelling, grammar, style, etc.).
Include a minimum of two outside peer-reviewed resources besides course readings within the last 5 years.

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Marketing

Please write the learning log as personal as possible, as this is a personal ref

Please write the learning log as personal as possible, as this is a personal reflection. The topic from the guest speak is ‘the changing business environment’
and the related powerpoint is attached. Module aim is also attached for reference. PLEASE read through the instructions provided in the files.