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Please do this on Apple, Nike, CannonUSA, or GoPro. For part 2 please make sur

Please do this on Apple, Nike, CannonUSA, or GoPro.
For part 2 please make sure you read the chapter pages I have uploaded before answering. All of these questions should be answered in paragraph form. All put the three videos in a 1-3 order right before part 1
The key to success with YouTube is properly optimizing each video to gain the most views. If videos are not optimized properly, users will never be able to find them through the YouTube search engine. The first 24 hours a video is published is the most important for YouTube search rankings, so videos must be fully optimized before being published.
You reading this week details eight ways to optimize videos on YouTube:
Keywords
Titles
Descriiptions
Transcriipts and Closed Captions
Tags
Thumbnail
YouTube Cards
YouTube End Screens
For this assignment, you need to select a company or brand that leverages YouTube. Select and watch at least three YouTube videos from the company’s account.
Part I: perform an analysis of the company’s three videos by answering the three questions:
○      Did the company optimize their videos with proper keywords, titles, descriiptions, transcriipts, closed captions tags and thumbnails?
○      Did the company leverage YouTube Cards and End Screens?
○      What are some ways the company could further optimize their videos?
Part II: Review the content strategy examples for YouTube presented in chapter 10 reading. perform an analysis of the company’s content strategy and make recommendations by answering these two questions:
○      Did the company leverage any of these examples for the three videos you analyzed? Explain which strategies were leveraged.
○      Make recommendations to the company on the strategies they should leverage in the future to improve their videos and achieve desired results with YouTube.

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Please do this on Apple, Nike, CannonUSA, or GoPro. For part 2 please make sur

Please do this on Apple, Nike, CannonUSA, or GoPro.
For part 2 please make sure you read the chapter pages I have uploaded before answering. All of these questions should be answered in paragraph form. All put the three videos in a 1-3 order right before part 1
The key to success with YouTube is properly optimizing each video to gain the most views. If videos are not optimized properly, users will never be able to find them through the YouTube search engine. The first 24 hours a video is published is the most important for YouTube search rankings, so videos must be fully optimized before being published.
You reading this week details eight ways to optimize videos on YouTube:
Keywords
Titles
Descriiptions
Transcriipts and Closed Captions
Tags
Thumbnail
YouTube Cards
YouTube End Screens
For this assignment, you need to select a company or brand that leverages YouTube. Select and watch at least three YouTube videos from the company’s account.
Part I: perform an analysis of the company’s three videos by answering the three questions:
○      Did the company optimize their videos with proper keywords, titles, descriiptions, transcriipts, closed captions tags and thumbnails?
○      Did the company leverage YouTube Cards and End Screens?
○      What are some ways the company could further optimize their videos?
Part II: Review the content strategy examples for YouTube presented in chapter 10 reading. perform an analysis of the company’s content strategy and make recommendations by answering these two questions:
○      Did the company leverage any of these examples for the three videos you analyzed? Explain which strategies were leveraged.
○      Make recommendations to the company on the strategies they should leverage in the future to improve their videos and achieve desired results with YouTube.

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Please just use the chapter pages I attach to answer the questions 1. Summarize

Please just use the chapter pages I attach to answer the questions
1. Summarize the three approaches to management that fall under the “classical school” in two or three sentences, clearly enough that an average person would understand it. Include the person who created or advocated the approach in your summary.
2. What is the “Hawthorne effect?”
3. Briefly summarize theories X, Y, and Z. If you had to choose only one, which would it be? Why?
4. Examine the modern approaches. Briefly describe which ones appeal to you, which do not, and why?

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Pages: 4 The key to success with YouTube is properly optimizing each video to ga

Pages: 4
The key to success with YouTube is properly optimizing each video to gain the most views. If videos are not optimized properly, users will never be able to find them through the YouTube search engine. The first 24 hours a video is published is the most important for YouTube search rankings, so videos must be fully optimized before being published.
You reading this week details eight ways to optimize videos on YouTube:
Keywords
Titles
Descriiptions
Transcriipts and Closed Captions
Tags
Thumbnail
YouTube Cards
YouTube End Screens
For this assignment, you need to select a company or brand that leverages YouTube. Select and watch at least three YouTube videos from the company’s account. Add the links in a list 1, 2, 3.
Part I: perform an analysis of the company’s three videos by answering the three questions:
○ Did the company optimize their videos with proper keywords, titles, descriiptions, transcriipts, closed captions tags and thumbnails?
○ Did the company leverage YouTube Cards and End Screens?
○ What are some ways the company could further optimize their videos?
PArt II: Review the content strategy examples for YouTube presented in the reading. In the same video, perform an analysis of the company’s content strategy and make recommendations by answering these two questions:
○ Did the company leverage any of these examples for the three videos you analyzed? Explain which strategies were leveraged.
○ Make recommendations to the company on the strategies they should leverage in the future to improve their videos and achieve desired results with YouTube.
Upload your completed video to YouTube by following the directions below. Once you’ve uploaded your video, share the link with your peers by posting it to the discussion board in this module.

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Just use the book pages I attach to answer the questions 4 pages 1. Rank the fi

Just use the book pages I attach to answer the questions
4 pages
1. Rank the five “ethical duties” of mass media employees, from most important to least important according to your own personal opinion, and explain concisely but thoroughly why you’ve ranked them that way.
2. Examine the seven examples of ethical norms. If you had to only choose one to guide your actions as a manager, which would it be and why?
3. After reading the section “Ethical Issues in Media Management,” imagine yourself as a manager at your broadcast station in Simpson, PA. Choose one of the four categories within that section of the chapter and write a short code of ethics that would address the issues within that category.

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Please submit each part separately Part 1: 2 pages Ava owns a chain of hair sa

Please submit each part separately
Part 1: 2 pages
Ava owns a chain of hair salons. However, the chain was forced to close for months during the Pandemic. As Ava was reading industry reports that many consumers, desperate to maintain their hair color, have begun coloring their hair at home, she became very concerned that customers would not return to the salon post-pandemic. To retain customers, the salon considered sending their customers customized ‘color touch-up kits,’ using her customer database. Ava mailed each customer a “kit” that included their custom hair color, instructions for applying and a coupon for their next in-salon service. This promotion, a direct mail tactic, was very successful. In fact, her customers started ordering kits to continue to color their hair at home. There was one problem. Ava was not gaining the revenue she was used to from regular haircuts and styling. She needed her customers to return to the salon post-pandemic, but she was afraid her customers were used to self-styling their hair.

For this assignment, respond to the following questions. Your submission should be a minimum of 2 pages and provide detailed, specific, and clear ideas. Submissions that are simply sweeping generalizations will not receive maximum points. Take your time with this–think strategically and carefully.

1. Which digital marketing, or social media marketing tactics or promotions should Ava consider trying to bring her customers back to the salon upon reopening? Offer at least 3-4.
2. Which tactics or promotions should she leverage for existing customers? For potential new customers? Offer at least 3-4 for each.

Part 2: 2 pages
A social media influencer is someone who exerts his or her influence through social media.

Recall from Chapter 13 the qualities that make a good influencer:
● Reach: The quantity of people to whom an influencer is able to deliver a message.
● Credibility: The level of trust given by followers based on the perceived knowledge or expertise of the influencer.
● Authenticity: Good influencers genuinely believe in the brand that they are promoting, and what it stands for. If influencers are not sincere, they risk alienating their audiences
● Activity: Influencers must be active on social media, publishing content daily or weekly to their platforms.
● Engaging: Influencers must engage with their followers. When followers mention the influencer or ask questions, it’s important to acknowledge followers by liking, or commenting back.

For this discussion board, identify a social media influencer that falls into one of the categories above. Include the following info and bullet your post to mirror the information below.
○ Name of the influencer & profession
○ Number of followers & which category they fall in to (nano, micro, etc.)
○ How they became an influencer/developed their influence (past activities and events)
○ How they use their influence now (product or brand promotions or other causes).
■ Note any specific brands or products that they promote
○ Which of the five influencer qualities listed above do you think makes this influencer a good influencer and why?
Part 3: 2 pages
Think about an influencer that you follow. Who are they? Why do you follow them and what kind of influence have they had on you and your life decisions? Cite a specific example. (Addison rae, Charli d’amelio, David dobrik, Cameron dallas)
Part 9: 4 pages
There are many benefits for brands who leverage influencer marketing such as:
● Increased exposure
● Brand awareness
● Improved search ranking
● More credibility
● Effectively reach a target market
● New leads
● Sales/conversions

For this assignment, find a company or brand that has created and implemented an influencer marketing campaign. Create a document (you can do a ppt deck instead, if you prefer) that addresses the following information:
○ Name of the company or brand
○ Number of followers for the company or brand
○ The influencer they partnered with (name, profession, number of followers)
○ Describe the influencer’s marketing campaign, its objective, the main message of the campaign, the target audience, campaign goals, the social media platforms leveraged and any other details of the campaign.
○ Include post images and content from the campaign.
○ What were the results of the campaign? Did followers increase? Did sales increase? Did brand mentions increase? List any and all results available to you.
○ After summarizing the campaign, answer the following questions:
■ Do you feel that the influencer selected for the campaign matched well with the brand and the brands target audience? Explain why or why not.
■ Do you feel that the campaign was credible or authentic? Explain why or why not.
■ Do you feel that the campaign was effective in achieving its goals? Explain why or why not.
Part 4: 2 pages
When a social media crisis happens to a brand, to what extent do you believe it impacts the brand’s image and reputation with its stakeholders? Do you have a personal experience where your perception of a brand changed as a result of a crisis? If so, how did this affect your brand loyalty, buying habits, etc?
Part 5: 3 pages
A social media crisis is any social media activity that can hurt a company’s reputation or ability to conduct business. For this assignment, Find an example of a company or brand that has encountered a social media crisis. In a 3 page writeup, provide the following:
○ What is the company?
○ What was the crisis? Include pictures if available
○ How was the crisis identified?
○ How did the company respond to the crisis?
○ How long did it take to respond to the crisis?
○ Was the response received well by the public? If not, how could the response be improved upon?
○ Could the crisis have been avoided? If so, how?
○ What steps can the company take to prevent a future crisis?

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Watch this chapter’s expert session with AJ Wilcox. Link is provided here for yo

Watch this chapter’s expert session with AJ Wilcox. Link is provided here for your convenience, too. https://www.youtube.com/watch?v=0A2UFckRhM4&feature=emb_logo
Then, write a 2 page, double spaced (1 inch margins) paper to answer the following questions. Must be at least 275 words for full credit.
Explain the general gist of the session. What are the major takeaways?
1-2 ideas, concepts, or theories that you found interesting or that made your say “Aha!”
1-2 ideas, concepts, or theories that you found confusing, difficult to wrap your head around, or want to know more about.

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Please submit each part separately. There are 8 parts each having a different pa

Please submit each part separately. There are 8 parts each having a different page amount needed.
I have attached the directions for each part

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For this week’s journal entry (1-2 pages), explore the Instagram shop component.

For this week’s journal entry (1-2 pages), explore the Instagram shop component. Have you ever bought a product on Instagram? If not, would you? What would be your main reason for purchasing a product through Instagram?

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4 slides, 1 brand name and descriiption of brand, one slide for paid media, one

4 slides, 1 brand name and descriiption of brand, one slide for paid media, one slide for owned media, and one slide for earned media and upload.
This assignment asks you to assess paid, owned, and earned media. Just as a refresher:
Paid media is a marketing activity that is paid for. Traditionally, this would include TV advertising, radio spots, and print advertising. Today, marketers are increasingly spending their paid media dollars on digital advertising: Google Ads, Pay-per-click (PPC) campaigns, search and display advertising, and social media advertising.
Owned media includes all the channels a company owns. These channels can include a company website, blog, YouTube channel, Facebook page, or any social media account created and managed by a company.
Earned media is what the public shares digitally and verbally about a brand. It consists of all the content and conversations around a brand that have been created and published by someone else. Earned media can include press coverage, social media mentions, product or company reviews, or blog posts authored by someone outside of the company.
Directions:
1. Choose a brand and find at least two examples for each of the following:
• Paid media
• Owned media
• Earned media
Create a four-slide PowerPoint presentation: one slide listing the brand and descriiption of the brand, one slide for paid media, one slide for owned media, and one slide for earned media and upload. Make sure to Include images or screenshots on each slide of the paid, owned, and earned media tactics found during Step 1.