For this assignment, you will travel back in time as you experience what your favorite website looked like many years ago. You will examine what your selected website looked like at least 10 years ago and compare it to the current version you know today. You will analyze many different elements including, images, font choice, information included, usability, and visual appeal.
• Access the Wayback Machine (https://archive.org/web/), a digital archive of the World Wide Web and other information found on the internet.
• Select one of your favorite websites and browse the archive by typing in the website name in the search bar at the top of the page. Be sure that you select a website that has existed for at least the past ten years. Some examples of appropriate websites to search would be ones associated with corporations or institutions, such as, Amazon.com, NYTimes.com, Post.edu, ESPN.com, or Nike.com.
• Select a date to browse that is at least ten years old (2007). You may choose to analyze an even older version of the website if you wish. Click on the screen capture and complete a comparative analysis using the criteria below. Open up an additional window and access the current version of your selected website. This will make it easier to compare the two versions.
o Layout: Describe and compare the layout of both websites. Does the older version feel outdated compared to the new one? What elements are different and how do they contribute to the overall visual appeal of the website? Analyze the use of both text and image in both versions. Is the older version heavy on text rather than visuals?
o User-Friendliness: Analyze the usability of both versions. Which version is easier to use and why? What elements are helpful in each? Are there hyperlinks present? Links to other social media? What is the impact of these links?
o Visual Elements: Analyze the use of colors, types of font, and incorporation of multimedia like sound and video. What has been added to the current version? What is the impact of these choices on overall visual appeal and usability?
• Read the assignment instructions and rubric carefully before beginning.
• Use full sentences and appropriate academic language in all work.
• Follow standard APA guidelines (proper margins, double-spaced, 12-point Times
New Roman, and cover page your full name, course, and date.
• Use APA citation format and include a reference/work cited page when
Be sure to read the criteria, by which your paper will be evaluated, before you